The model represents urban commuters’ transport mode choices among cars, public transit, and motorcycles—a mode highly prevalent in developing countries. Using an agent-based modeling approach, it simulates transport dynamics and serves as a testbed for evaluating policies aimed at improving mobility.

The model simulates an ecosystem of human agents who decide, at each time step, which mode of transportation to use for commuting to work. Their decision is based on a combination of personal satisfaction with their most recent journey—evaluated across a vector of individual needs—the information they crowdsource from their social network, and their personal uncertainty regarding trying new transport options.

Agents are assigned demographic attributes such as sex, age, and income level, and are distributed across city neighborhoods according to their socioeconomic status. To represent social influence in decision-making, agents are connected via a scale-free social network topology, where connections are more likely among agents within the same socioeconomic group, reflecting the tendency of individuals to form social ties with similar others.

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MUSA is an ABM that simulates the commuting sector in USA. A multilevel validation was implemented. Social network with a social-circle structure included. Two types of policies have been tested: market-based and preference-change.